Marketing can be one of the most important things to consider when starting up a business or even looking to expand an existing one. After all, how will your potential customers even know about your company if you don’t tell them it exists? Although marketing can be intimidating to many business owners, it doesn’t have to be. In fact, it can actually be fun once you start thinking outside the box and find your creative side! Check out these 3 reasons why marketing is so important and get started today!
Brand Awareness
Building a brand requires a lot of effort, but doing so is essential for any business to survive in today’s marketplace. Research shows that 80% of purchasing decisions are made based on emotion, rather than logic or price. In other words, people choose one product over another because it makes them feel good about themselves. Furthermore, brands that resonate with customers get shared twice as often on social media and three times more often by word-of-mouth. Now more than ever, companies need to build an emotional connection with customers through their branding and marketing efforts. Here are 3 reasons why marketing is so important for business success.
Authenticity
Consumers are very quick to realize that businesses are trying to pull one over on them. If you’re trying to promote your product and consumers feel like they’re being marketed to, it’s not going to go well. Make sure that everything you do—your brand, your advertisements, even your product packaging—shows a commitment to authenticity. Consumers value transparency; it makes them feel good about spending their money with you and gives them a feeling of trust. And just in case authenticity isn’t something you can fake (it isn’t), do some research on developing personality traits that work well with customers instead. This will give a personal touch, which is great for building loyalty.
Differentiate Yourself
When you’re creating a product or service, marketing is an integral part of your success. It isn’t enough to have a great product; you have to make sure people know about it and understand its value. When you create something new, getting attention for it can be challenging because customers are typically well-aware of what’s out there already. You’ll need to work harder than existing businesses if you want your creation to stand out and build momentum behind it. To build brand awareness, come up with a unique way for your company to present itself and reach out to influencers in related fields who can help spread word about what you offer.
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